Princeton University defines meditation as "continuous and profound contemplation or musing on a subject or series of subjects of a deep or abstruse nature; the habit of meditation is the basis for all real knowledge."
It's all about calming the mind to allow for greater inner perspective.
The problem with meditation is that most people think of it as "sitting on a rock and humming OM for an hour."
In fact, meditation can be dynamic, moving, energetic and calming, all at the same time.
Here are 4 examples of excellent meditative exercises
1. Take a walk of about 1 to 2 miles. Go by yourself and don't think about the walk or your day- to-day activities. Instead:
* Notice your surroundings
* Think about how you feel as you walk. What is your body doing? How does that affect you?
* Focus on how you are breathing. Is it smooth or kind of jerky and irregular? What happens if you breathe really deeply while you're walking?
* Take a moment to appreciate anything beautiful you pass by. What do you see? How does that make you feel?
You are now meditating. You are calm, focusing on things you have never noticed before and appreciating the moment.
Please note the words "appreciating the moment." It means living right NOW and not in a past that already happened or a future that is yet to come. This is your goal when meditating.
2. Go play a round of golf. My personal favorite mediation exercise is golf. Oddly enough, golf is one of the best exercises you can do to expand and develop your creative mind potential.
Just learn to think differently. Instead of worrying about how you're going to play, notice your surroundings instead.
Look at everything as if you were going to paint or photograph it. See the details of highlight and shadows. Notice the beauty of the garden you're playing in. Bend down and notice a single blade of grass; realizing that it is life in and of itself.
Don't think about your swing. Just step up, relaxed, not worried about how you look and let it all go. Anytime the rational mind is out of the picture and feelings replace them you will hit much better shots.
Between shots, don't think about the shot that was or that shot that is coming. Spend time between shots enjoying the beautiful surroundings. Really notice the beauty that is all around you. Realize that the next time you step up to the ball, the potential exists for something exceptional to occur.
Before, during and after the round don't tell yourself stories about how, why, what you are doing or wish you did.
Just enjoy every moment. Remember, every hole (just like every day in your life) holds the potential of a fresh new start.
3. Go out and take a few pictures. Noticing beautiful things all around you is also an excellent meditation. Go outside, somewhere you consider beautiful and bring your camera. Any kind of camera will do.
Don't think about anything except your surroundings. Breathe the air; notice how you feel in the beautiful outdoors. When you see something (anything) that catches your attention, go over to it for a closer look.
Notice how light and shadows interplay. Focus on what you notice when you look at an object. Take a photo of what you actually see, not the entire scene.
Again, noticing what is REALLY happening around you right NOW is the key to successful meditation.
4. Begin your day by looking at your true goals in life. Write them down and read then aloud. Take 2 or 3 minutes to understand what achieving this goal will feel like to you.
Then write down ACTION steps you can accomplish today, which will take you one step closer to that goal.
Get used to experiencing NOW. As you get used to this idea, before starting your meditative activity, think about a challenge you want to solve or a new idea you want to create.
Write down what you want to gain perspective on, contemplate it for a moment, then set it aside and start the activity. Follow the steps outlined above.
As you notice your experience of RIGHT NOW, the answer to solve challenges or new inspiration will surface, seemingly out of nowhere.
The quiet, relaxed mind, focusing on right NOW inspires you to new heights in creative thinking.
New heights in creative thinking lead to exceptional ideas coming to the forefront; giving you a distinct competitive edge in both business and life.
Take This ACTION Step
1. Go for a walk. Follow the advice in example 1.
2. Play golf. with focus and purpose instead of apprehension of impending doom. Follow the advice in example 2.
3. Take photographs in a beautiful place. Notice your surroundings. Open your awareness and then bring that back to your daily life in business. Paying attention to every moment, not worrying about a past or future is meditation at it's finest. See article 3 for ideas.
4. Begin your day looking at your true goals and passions in life. What can you do today to move one small step closer to them?
Relaxing, opening your awareness to right NOW and focusing are the core principals of meditation. When that relaxed state of mind focuses on the talent and value you provide to other people amazing new ideas arise.
Kamis, 14 September 2017
Selasa, 29 Agustus 2017
Get the Perfect Exposure - Every Time!
Did you ever get back a fresh batch of film, only to be disappointed in finding out that you got back wash-out boring images.
The problem is that you didn't expose your film properly.
Whether we use a digital or film camera, we need to be able to calculate exposure properly. But first, we need to understand how the aperture and the shutter work together. We also need to know how film handles light, and the relationship between film light sensitivity and f/stops.
Lets take a quick look at the main elements.
Aperture and f/stops: the aperture is an opening in the centre of the lens through which light passes. The amount of light which passes through an aperture is indicated by f/stops. The lower the f/stop the more light that passes through the aperture. Opening up one full f/stop doubles the amount of light entering the camera. F/4 admits twice the light of f5.6.
Shutter: the shutter is a mechanical device that controls the length of time that light is allowed to act on the film. Each time you open the shutter by one, we double the light, when we close down the light by one we half the light. Opening the shutter at 1 second allows twice the light as that of a ½ second.
ISO (ASA): stands for International Standards Organisation. The initials are used for film speed which rates light sensitivity. A film with an ISO number 100 is twice as light sensitive as a film with an ISO of 50. The faster the film, the more sensitive it is to light.
Most digital SLR have ISO settings built in to them. If you are taking a low light image with a digital camera use a slow ISO rating of 200 or upwards.
Getting the perfect exposure isn't easy, but there are several different ways of making it easier.
Using a light meter: there are two types of light meters,
1. Reflected-light meter (the same that is built into your camera) works by pointing the meter at your subject.
2. Incident-light meter: instead of pointing the meter at your subject, you stand beside the subject and point the meter at the camera. The light that falls on your subject will also fall on your meter.
The most common way is to use the meter built into your camera. All modern day cameras have a reflected-light meter built in to them. But don't point the camera directly at your subject from 10 meters. This will more than likely underexpose your image. Take the exposure reading up-close, then return to the starting position and take your image.
It doesn't matter which metering system we use, if we don't point them in the right direction our images will return too dark or too bright. The key is to know where to point the meter.
When I take a landscape image I normally take five or six different readings. I take an incident-light reading with my light meter to record the foreground and a reflected-light reading of the sky.
If you are unsure take three or four images at different exposure settings. Don't let a perfect picture moment pass by without recording it flawlessly.
The problem is that you didn't expose your film properly.
Whether we use a digital or film camera, we need to be able to calculate exposure properly. But first, we need to understand how the aperture and the shutter work together. We also need to know how film handles light, and the relationship between film light sensitivity and f/stops.
Lets take a quick look at the main elements.
Aperture and f/stops: the aperture is an opening in the centre of the lens through which light passes. The amount of light which passes through an aperture is indicated by f/stops. The lower the f/stop the more light that passes through the aperture. Opening up one full f/stop doubles the amount of light entering the camera. F/4 admits twice the light of f5.6.
Shutter: the shutter is a mechanical device that controls the length of time that light is allowed to act on the film. Each time you open the shutter by one, we double the light, when we close down the light by one we half the light. Opening the shutter at 1 second allows twice the light as that of a ½ second.
ISO (ASA): stands for International Standards Organisation. The initials are used for film speed which rates light sensitivity. A film with an ISO number 100 is twice as light sensitive as a film with an ISO of 50. The faster the film, the more sensitive it is to light.
Most digital SLR have ISO settings built in to them. If you are taking a low light image with a digital camera use a slow ISO rating of 200 or upwards.
Getting the perfect exposure isn't easy, but there are several different ways of making it easier.
Using a light meter: there are two types of light meters,
1. Reflected-light meter (the same that is built into your camera) works by pointing the meter at your subject.
2. Incident-light meter: instead of pointing the meter at your subject, you stand beside the subject and point the meter at the camera. The light that falls on your subject will also fall on your meter.
The most common way is to use the meter built into your camera. All modern day cameras have a reflected-light meter built in to them. But don't point the camera directly at your subject from 10 meters. This will more than likely underexpose your image. Take the exposure reading up-close, then return to the starting position and take your image.
It doesn't matter which metering system we use, if we don't point them in the right direction our images will return too dark or too bright. The key is to know where to point the meter.
When I take a landscape image I normally take five or six different readings. I take an incident-light reading with my light meter to record the foreground and a reflected-light reading of the sky.
If you are unsure take three or four images at different exposure settings. Don't let a perfect picture moment pass by without recording it flawlessly.
Sabtu, 12 Agustus 2017
Planning Photo Day Trips
How many of you budding photographers own an expensive SLR camera or the latest digital
camera with tripod and haven't a clue how to get started using them? Raise your hand. Hmmmm. What you need is a whole day out in the field taking beautiful pictures for your album, contests, your scanner and your walls. Here are some ideas for photo opportunities you can count on to produce a high percentage of winners.
The New York skyline or any famous city within travel distance are sure fire people pleasers when photographed in an unusual way. If you have access to a view of the city from a westerly point, try to arrive at the scenic point one hour before sunset. As long as the sun is out, the city buildings will be bathed in a warm light, while the clouds or sky will appear many shades bluer. This color contrast highlights the importance of the buildings and provides a visual interest not available at other time of the day. Place the horizon one third from the bottom of the picture for a 'sweeping sky' look. If possible, scout around for a tree or other over hanging structures for framing and foreground interest. A secondary center of interest in the mid-ground helps the feeling of depth. After the sun series, an hour wait for near dark presents another 'magic' time for an interesting shot. A clear dark sky will photograph royal blue when a short time exposure is used. The warm incandescent lights of the city are further enhanced by the comparison. A slow to medium speed ISO setting requires a shutter speed of two to three minutes at F5.6 or F8.
A visit to a local antique store is a gold mine of beautiful pictures. A kind word to the owner and a promise of a picture or two usually insures their cooperation. Set your camera on a tripod in order to take advantage of the natural light in the room An edge-darkening filter in front of the lens greatly improves the pictures. You can make your own by cutting a four by four inch piece of 2x neutral density plastic filter material. Cut a one inch by three-quarter inch oval hole in the middle. When placed in front of the lens, a natural fad-out is produced on the edges of the picture. Look for interesting subjects to photograph like a sleeping doll, light coming through colored bottles, antique items on a dresser top, an old rocking chair with the old owner int, or an antique hobby horse. Try to stay away from straight lines and very dark objects. Window light is best, so you may find it necessary to relocate the item of interest nearer to a window. The owner surely knows many interesting stories about their antiques. Altogether a fun day!
Another fun spot laden with picture possibilities is the local arboretum or formal gardens. Depending on the time of year, spectacular photos can be made from the many unusual plant life. You can photograph tiny blooms from one inch away, discover patterns in strange leaves or capture the mood of a forest with a creative filter on your lens.
At certain times of the year, you can find a lake or local body of water blanketed by a transparent layer of fog. I know it's hard to get up before dawn, but for this field trip it will be necessary. Bring along waders if you have them or rent a row boat or canoe. Unless building are particularly photogenic, don't use them in your composition. A horizon line one third from the top will place more importance on the water and fog. A super saturated film or setting on your digital camera will enhance the color of the scene. Strong foreground interest and small apertures with long exposures are important features of the day. A small stone thrown into the still water simulates a hungry fish and a few handy large leaves floating past can help capture interest.
If there are no overhanging branches at the chosen location, a cut branch held over the lens a few feet away can substitute. The best photographs in the scenario will be fore the sun comes up. If you can, include the rising sun in you composition for a different look. For variety, shoot a few super close-ups of flowers, insects or leaves. Since the sun will give you a false exposure, a meter reading of the darkest portion of the scene can be set manually for a proper exposure. Work fast sine one hour is the most time you can expect to have Bring along a fishing pole and enjoy the rest of the day. Happy shooting.
I used to photograph only people. Now I photograph everything.
camera with tripod and haven't a clue how to get started using them? Raise your hand. Hmmmm. What you need is a whole day out in the field taking beautiful pictures for your album, contests, your scanner and your walls. Here are some ideas for photo opportunities you can count on to produce a high percentage of winners.
The New York skyline or any famous city within travel distance are sure fire people pleasers when photographed in an unusual way. If you have access to a view of the city from a westerly point, try to arrive at the scenic point one hour before sunset. As long as the sun is out, the city buildings will be bathed in a warm light, while the clouds or sky will appear many shades bluer. This color contrast highlights the importance of the buildings and provides a visual interest not available at other time of the day. Place the horizon one third from the bottom of the picture for a 'sweeping sky' look. If possible, scout around for a tree or other over hanging structures for framing and foreground interest. A secondary center of interest in the mid-ground helps the feeling of depth. After the sun series, an hour wait for near dark presents another 'magic' time for an interesting shot. A clear dark sky will photograph royal blue when a short time exposure is used. The warm incandescent lights of the city are further enhanced by the comparison. A slow to medium speed ISO setting requires a shutter speed of two to three minutes at F5.6 or F8.
A visit to a local antique store is a gold mine of beautiful pictures. A kind word to the owner and a promise of a picture or two usually insures their cooperation. Set your camera on a tripod in order to take advantage of the natural light in the room An edge-darkening filter in front of the lens greatly improves the pictures. You can make your own by cutting a four by four inch piece of 2x neutral density plastic filter material. Cut a one inch by three-quarter inch oval hole in the middle. When placed in front of the lens, a natural fad-out is produced on the edges of the picture. Look for interesting subjects to photograph like a sleeping doll, light coming through colored bottles, antique items on a dresser top, an old rocking chair with the old owner int, or an antique hobby horse. Try to stay away from straight lines and very dark objects. Window light is best, so you may find it necessary to relocate the item of interest nearer to a window. The owner surely knows many interesting stories about their antiques. Altogether a fun day!
Another fun spot laden with picture possibilities is the local arboretum or formal gardens. Depending on the time of year, spectacular photos can be made from the many unusual plant life. You can photograph tiny blooms from one inch away, discover patterns in strange leaves or capture the mood of a forest with a creative filter on your lens.
At certain times of the year, you can find a lake or local body of water blanketed by a transparent layer of fog. I know it's hard to get up before dawn, but for this field trip it will be necessary. Bring along waders if you have them or rent a row boat or canoe. Unless building are particularly photogenic, don't use them in your composition. A horizon line one third from the top will place more importance on the water and fog. A super saturated film or setting on your digital camera will enhance the color of the scene. Strong foreground interest and small apertures with long exposures are important features of the day. A small stone thrown into the still water simulates a hungry fish and a few handy large leaves floating past can help capture interest.
If there are no overhanging branches at the chosen location, a cut branch held over the lens a few feet away can substitute. The best photographs in the scenario will be fore the sun comes up. If you can, include the rising sun in you composition for a different look. For variety, shoot a few super close-ups of flowers, insects or leaves. Since the sun will give you a false exposure, a meter reading of the darkest portion of the scene can be set manually for a proper exposure. Work fast sine one hour is the most time you can expect to have Bring along a fishing pole and enjoy the rest of the day. Happy shooting.
I used to photograph only people. Now I photograph everything.
Senin, 31 Juli 2017
Photographing Jewelry for Online Auctions
I am still amazed how many photos in online auctions for sometimes quite expensive jewelry are too blurry and out of focus to let potential buyers see clearly what they are bidding on.
Would you bid hundreds or even thousands of dollars on a vague blob that is supposed to be a diamond ring?
Here is what you will need to take improved photos of your jewelry with your digital camera:
1. A tripod (holding the camera in your hand will introduce some blur!)
2. Two or three worklights with 100 W bulbs (can be found at a hardware store for under $10 each)
3. A translucent plastic storage box to set up as a "stage", in which the object is placed on a display stand or jewelry bust
4. Several pieces of silky cloth as backdrops
You do not need to get a top-of-the-line digital camera with 5 Megapixels or more, but the camera should have a macro setting and should let you adjust the white balance to compensate for different lighting condition. Recharagable batteries are a must, as digital cameras go through batteries quickly, and you could easily spend a lot of money on batteries otherwise.
The plastic box setup, with worklights shining through the sides provides soft shadows, and you can use an extra worklight from the front or top when needed. Do not use your camera's flash (it tends to make small objects appear flat), and set the white balance to the type of lighting you are using (see your camera's manual). Some cloth (particularly the kind used for linings) in a nice neutral color (grey, light blue, etc.) makes for an attractive background.
These tips should improve your auction photos, and best of all, they do not require a large investment.
Would you bid hundreds or even thousands of dollars on a vague blob that is supposed to be a diamond ring?
Here is what you will need to take improved photos of your jewelry with your digital camera:
1. A tripod (holding the camera in your hand will introduce some blur!)
2. Two or three worklights with 100 W bulbs (can be found at a hardware store for under $10 each)
3. A translucent plastic storage box to set up as a "stage", in which the object is placed on a display stand or jewelry bust
4. Several pieces of silky cloth as backdrops
You do not need to get a top-of-the-line digital camera with 5 Megapixels or more, but the camera should have a macro setting and should let you adjust the white balance to compensate for different lighting condition. Recharagable batteries are a must, as digital cameras go through batteries quickly, and you could easily spend a lot of money on batteries otherwise.
The plastic box setup, with worklights shining through the sides provides soft shadows, and you can use an extra worklight from the front or top when needed. Do not use your camera's flash (it tends to make small objects appear flat), and set the white balance to the type of lighting you are using (see your camera's manual). Some cloth (particularly the kind used for linings) in a nice neutral color (grey, light blue, etc.) makes for an attractive background.
These tips should improve your auction photos, and best of all, they do not require a large investment.
Sabtu, 15 Juli 2017
Starting a Photography Business Will Be Easier With These 30 Free Tips
When you're a keen photographer and you have the desire to spend your working life doing something you enjoy such as photography, it would be a shame if you didn't pursue it further wouldn't it? You really don't have to join an institution or pay thousands of dollars to get started either. You simply need the passion to learn and persist. Most great photographers who rely on their trade to survive don't even know they have these traits because they love what they do and they simply can't stop.
It's true that there is wealth to be made in photography and I'm not going to down play that or make a pitch to the opposite because in every case, it's been up to the individual. Meaning - it depends on what mode of photography they choose, how much time they put into the business, do they have a commercial bent, are they more artistic than usual etc. All these points come into play when success in a photography business or studio is questioned.
I don't want to create any false hopes by that last paragraph because success will require some hard work, tolerance and patience. These next thirty tips should help you along the way. There is more detail available on this subject matter at the link at the bottom of this page.
Where can I obtain information on building a photography business?
1. Always do some extensive research before starting out a career with your own photography business so that you understand the pros and cons involved. Some ideas include subscribing to a good magazine related to the photographic industry such as Professional Photographer, Camera Arts and Photo District News. Besides that, the internet is the biggest source of information and can provide you with a plethora of career opportunities or even more information on starting a photography business.
At which level do you want to start your photography business?
2. This is the trickiest question that a person interested in starting a business encounters. It is very important to decide what kind of photography business you want so that the relevant requirements and (sometimes) finance can be muscled up.
When is the best time to start a fully-fledged photography business?
3. After deciding on what you need and any extra necessary equipment that is needed to set up the basic infrastructure, you will need to consider carefully your main tool - the camera, be it digital or film. You must also consider carefully a reliable, high-quality PC and good relevant software to manipulate your photographs with special effects. If the business is being undertaken on a massive scale then maybe a developing lab needs to be planned and established.
o What kind of venues will yield real income to your business?
4. A newly established business in photography requires an assured location or a beat (working locally), as in journalism. For instance, wedding photography, sports related photography or developmental photography. Once established, business can also be diversified into many more fields.
o Building a photography portfolio
5. It is always important to compile a good portfolio as far as photography is concerned. A portfolio must contain a collection of pertinent photographic work that you believe to be impressive. Make sure that photographs are unusual in character and are from diverse fields. Your portfolio must be able to impress the client in the very first meeting.
6. Don't keep all the photographs that you have in your possession. Only keep your best work in the folder so that you don't embarrass yourself or find yourself having to explain photographs that aren't relevant.
7. Showcase spontaneous photos that you believe are of good quality. You'd be surprised how many people respond favorably to peoples expressions when they are good shots.
Basic apparatus required
8. A canvas background of at minimum 7-9 foot and the background colors should be either navy or white as minimum requirements to start with; a well-branded studio lights system such as that of Norman & Speedtron; certified picture manipulation software such as Photoshop, Corel Paint Shop, etc.
Is there a need for establishing a makeup studio as part of your photo studio?
9. Makeup and photography often go hand in hand. Wherever makeup is involved it is often referred to as trick photography because makeup is capable of completely transforming an individual's personality, and sometimes relevance to a product in the case of advertising photography.
What kind of photo-editing software available in the market?
10. Photo-editing software through which special effects and complete changes to a photo are possible and can also often save the need for a re shoot.
11. Some of the photo-editing software that are popular includes Photoshop CS; Photoshop Light room, iPhoto, i View Multimedia, MediaPro, ACDSee, Corel and Picasa.
Is storage and treatment of photographs crucial in building photography business?
12. Never adopt laxity while handling or archiving photographs. You will regret it later. Storage and access efficiency will either improve or frustrate your working environment. Often older photos become more valuable with time.
How can be photographs be preserved easily apart from the conventional method?
13. Today's cameras are highly versatile and will allow downloads and transfers from highly surprising devices including your mobile but pictures can also be stored on a CD's, USB's and DVD's too.
o Choosing a Camera
14. Stick to w ell known brand. The level of mega pixel offered and quality of the zooming facility must be looked into carefully. I have my favorites but there are many equally as good as mine.
15. Most of the cameras are compatible with computers and printers and moreover, because we now use memory sticks, we are truly free to operate unencumbered.
o What kind of a website does a person need to have?
16. Your collection of photographs must be properly classified under different categories. Visual appearance of your website will do wonders for your business so take consider setting up one with semi automation where the maintenance and hard work is done for you like photostockplus.
17. Remember to constantly upgrade and maintain your website so that each time people come across your website, they will find fine something new and interesting.
o Copyright of your photographs
18. Copyright is the right protects the person who owns or who took the photographs. A wise exercise if you are looking to use some stock houses for commercial purposes.
o Why is a business card helpful?
19. In every business, visiting cards are helpful. It is extremely useful in for people to contact you after your first meeting. It must contain all your contact details. If you're a photographer, a clever impressive graphic or a picture of yourself with your equipment is best. Your contact number or email must be easy to read. I have seen cards that have large names and pictures and the phone numbers are so small they are difficult to read. Ridiculous! Make your phone number the largest thing on the card - that's what most people will use it for.
o Which things must be kept in mind while you plan to build a wedding photography business?
20. Wedding Photography is almost another art unto itself. There are many things to remember for a truly successful wedding shoot. I have prepared another article to deal with this in more detail and it's all about --Wedding Photography. --
o Advantage of assignment photography
21. Assignment photography is that branch of photography where a person is engaged or consigned to capture shots of something impressive and extraordinary, such as in the case of advertising or portrait photography; this can provide you a stable income after you've learned the ropes.
o Advantage of stock photography
22. Stock photography is that branch of photography where there is an accumulated stock of photographs which can be sold to interested buyers, designers, adverting agencies etc. This can be a slow haul but if your pictures are well thought out, it can be the source of an ongoing income. --My favorite is istockphotos--.
o Other places where you can sell your photographic collection?
23. Art shows are the perfect platform from where your creativity and work will be really appreciated because at such places you will find some niche customers that have a sharp eye for real talent. Such places have been known to bring instant fame.
24. Winter Park Art Show at Orlando, Oklahoma City Festival of the Arts, Old Town Art Show; Chicago, Boston Mills Art Show; Peninsula, Ohio, Similar art shows are held in different parts of the world and they are easy to find on the net. Simply do a Google search for "photography art show" and the name of the country you are in after adding the plus sign like this; "photography art show"+ Sweden
o Prices to be charged from the clients
25. In the initial stages of your business, don't try to charge exorbitant amounts otherwise it will give the wrong impression and you will perhaps lose a valuable long term customer. Tread slowly. Ring other photographers and research. Five phone calls should do it.
Marketing your photography business
26. You must try to market your work at relevant places. Photographs can also be published over the internet. Publication over the internet will increase customer enquiry. Don't forget to search for suitable local markets and get the snaps printed in a local journal or newspaper and always display your contact number prominently - always!
27. Establishing and popularizing a business is a tough call but if you adopt a proper marketing strategy. Today, Advertising is one of the most popular mediums of promoting. Ads can be placed on websites, online telephone directories, newspapers and magazines, etc. Research the right mediums before you rush in. Sometimes good deals get in the way of recognizing the right advertising vehicle.
28. You can develop a website of your own to effectively promote your photography business but one thing that must be kept in mind is never forget to include a testimonial section and gauge the response of the people visiting the website. Let them make comments.
o Career prospects in photo journalism
29. Individuals interested in setting up a photography business can begin their career by becoming a photo journalist. Appealing and unusual photographs can be supplied to newspapers, magazines, websites and the photography business is booming to such an extent that even international media organizations will offer you good money in return for rare and high-quality photographs.
30. Mainstream photographers are engaged in TV, parcels and copy services, newspapers, magazines and sketch photography. There are many more jobs also related to photography than there ever was previously and because of the diversity and flexibility of digital photography, more respect has been attached to this profession. Some of the avenues in photography apart from business are Journalism, Graphic arts, Advertising, DTP jobs, Publications and Motion Picture creation.
Go and make yourself a hot beverage and a have a long think about where you're going to start, that is, if you haven't already started.
It's true that there is wealth to be made in photography and I'm not going to down play that or make a pitch to the opposite because in every case, it's been up to the individual. Meaning - it depends on what mode of photography they choose, how much time they put into the business, do they have a commercial bent, are they more artistic than usual etc. All these points come into play when success in a photography business or studio is questioned.
I don't want to create any false hopes by that last paragraph because success will require some hard work, tolerance and patience. These next thirty tips should help you along the way. There is more detail available on this subject matter at the link at the bottom of this page.
Where can I obtain information on building a photography business?
1. Always do some extensive research before starting out a career with your own photography business so that you understand the pros and cons involved. Some ideas include subscribing to a good magazine related to the photographic industry such as Professional Photographer, Camera Arts and Photo District News. Besides that, the internet is the biggest source of information and can provide you with a plethora of career opportunities or even more information on starting a photography business.
At which level do you want to start your photography business?
2. This is the trickiest question that a person interested in starting a business encounters. It is very important to decide what kind of photography business you want so that the relevant requirements and (sometimes) finance can be muscled up.
When is the best time to start a fully-fledged photography business?
3. After deciding on what you need and any extra necessary equipment that is needed to set up the basic infrastructure, you will need to consider carefully your main tool - the camera, be it digital or film. You must also consider carefully a reliable, high-quality PC and good relevant software to manipulate your photographs with special effects. If the business is being undertaken on a massive scale then maybe a developing lab needs to be planned and established.
o What kind of venues will yield real income to your business?
4. A newly established business in photography requires an assured location or a beat (working locally), as in journalism. For instance, wedding photography, sports related photography or developmental photography. Once established, business can also be diversified into many more fields.
o Building a photography portfolio
5. It is always important to compile a good portfolio as far as photography is concerned. A portfolio must contain a collection of pertinent photographic work that you believe to be impressive. Make sure that photographs are unusual in character and are from diverse fields. Your portfolio must be able to impress the client in the very first meeting.
6. Don't keep all the photographs that you have in your possession. Only keep your best work in the folder so that you don't embarrass yourself or find yourself having to explain photographs that aren't relevant.
7. Showcase spontaneous photos that you believe are of good quality. You'd be surprised how many people respond favorably to peoples expressions when they are good shots.
Basic apparatus required
8. A canvas background of at minimum 7-9 foot and the background colors should be either navy or white as minimum requirements to start with; a well-branded studio lights system such as that of Norman & Speedtron; certified picture manipulation software such as Photoshop, Corel Paint Shop, etc.
Is there a need for establishing a makeup studio as part of your photo studio?
9. Makeup and photography often go hand in hand. Wherever makeup is involved it is often referred to as trick photography because makeup is capable of completely transforming an individual's personality, and sometimes relevance to a product in the case of advertising photography.
What kind of photo-editing software available in the market?
10. Photo-editing software through which special effects and complete changes to a photo are possible and can also often save the need for a re shoot.
11. Some of the photo-editing software that are popular includes Photoshop CS; Photoshop Light room, iPhoto, i View Multimedia, MediaPro, ACDSee, Corel and Picasa.
Is storage and treatment of photographs crucial in building photography business?
12. Never adopt laxity while handling or archiving photographs. You will regret it later. Storage and access efficiency will either improve or frustrate your working environment. Often older photos become more valuable with time.
How can be photographs be preserved easily apart from the conventional method?
13. Today's cameras are highly versatile and will allow downloads and transfers from highly surprising devices including your mobile but pictures can also be stored on a CD's, USB's and DVD's too.
o Choosing a Camera
14. Stick to w ell known brand. The level of mega pixel offered and quality of the zooming facility must be looked into carefully. I have my favorites but there are many equally as good as mine.
15. Most of the cameras are compatible with computers and printers and moreover, because we now use memory sticks, we are truly free to operate unencumbered.
o What kind of a website does a person need to have?
16. Your collection of photographs must be properly classified under different categories. Visual appearance of your website will do wonders for your business so take consider setting up one with semi automation where the maintenance and hard work is done for you like photostockplus.
17. Remember to constantly upgrade and maintain your website so that each time people come across your website, they will find fine something new and interesting.
o Copyright of your photographs
18. Copyright is the right protects the person who owns or who took the photographs. A wise exercise if you are looking to use some stock houses for commercial purposes.
o Why is a business card helpful?
19. In every business, visiting cards are helpful. It is extremely useful in for people to contact you after your first meeting. It must contain all your contact details. If you're a photographer, a clever impressive graphic or a picture of yourself with your equipment is best. Your contact number or email must be easy to read. I have seen cards that have large names and pictures and the phone numbers are so small they are difficult to read. Ridiculous! Make your phone number the largest thing on the card - that's what most people will use it for.
o Which things must be kept in mind while you plan to build a wedding photography business?
20. Wedding Photography is almost another art unto itself. There are many things to remember for a truly successful wedding shoot. I have prepared another article to deal with this in more detail and it's all about --Wedding Photography. --
o Advantage of assignment photography
21. Assignment photography is that branch of photography where a person is engaged or consigned to capture shots of something impressive and extraordinary, such as in the case of advertising or portrait photography; this can provide you a stable income after you've learned the ropes.
o Advantage of stock photography
22. Stock photography is that branch of photography where there is an accumulated stock of photographs which can be sold to interested buyers, designers, adverting agencies etc. This can be a slow haul but if your pictures are well thought out, it can be the source of an ongoing income. --My favorite is istockphotos--.
o Other places where you can sell your photographic collection?
23. Art shows are the perfect platform from where your creativity and work will be really appreciated because at such places you will find some niche customers that have a sharp eye for real talent. Such places have been known to bring instant fame.
24. Winter Park Art Show at Orlando, Oklahoma City Festival of the Arts, Old Town Art Show; Chicago, Boston Mills Art Show; Peninsula, Ohio, Similar art shows are held in different parts of the world and they are easy to find on the net. Simply do a Google search for "photography art show" and the name of the country you are in after adding the plus sign like this; "photography art show"+ Sweden
o Prices to be charged from the clients
25. In the initial stages of your business, don't try to charge exorbitant amounts otherwise it will give the wrong impression and you will perhaps lose a valuable long term customer. Tread slowly. Ring other photographers and research. Five phone calls should do it.
Marketing your photography business
26. You must try to market your work at relevant places. Photographs can also be published over the internet. Publication over the internet will increase customer enquiry. Don't forget to search for suitable local markets and get the snaps printed in a local journal or newspaper and always display your contact number prominently - always!
27. Establishing and popularizing a business is a tough call but if you adopt a proper marketing strategy. Today, Advertising is one of the most popular mediums of promoting. Ads can be placed on websites, online telephone directories, newspapers and magazines, etc. Research the right mediums before you rush in. Sometimes good deals get in the way of recognizing the right advertising vehicle.
28. You can develop a website of your own to effectively promote your photography business but one thing that must be kept in mind is never forget to include a testimonial section and gauge the response of the people visiting the website. Let them make comments.
o Career prospects in photo journalism
29. Individuals interested in setting up a photography business can begin their career by becoming a photo journalist. Appealing and unusual photographs can be supplied to newspapers, magazines, websites and the photography business is booming to such an extent that even international media organizations will offer you good money in return for rare and high-quality photographs.
30. Mainstream photographers are engaged in TV, parcels and copy services, newspapers, magazines and sketch photography. There are many more jobs also related to photography than there ever was previously and because of the diversity and flexibility of digital photography, more respect has been attached to this profession. Some of the avenues in photography apart from business are Journalism, Graphic arts, Advertising, DTP jobs, Publications and Motion Picture creation.
Go and make yourself a hot beverage and a have a long think about where you're going to start, that is, if you haven't already started.
Jumat, 30 Juni 2017
How To Start A Photography Business - Knowing When You're Really Ready And Knowing Other Differences
Here's a question: How do you know when you're ready to start a photography business? Answer: When you 'know' that you 'know' (the doublespeak is for emphasis) the difference between your artistic photography skills and your understanding of business. Knowing the difference makes the difference between success and failure when you start any type of business, for that matter.
Tip #1
Think about it, the art of taking pictures is getting easier and easier - especially with the advancement of technology. Digital technology has made photography so easy that it appears that everybody and their brothers and their sisters are photographers! Such ease makes photography a very popular attraction and very compelling to start a photo biz.
But, what many budding photographers fail to realize and take seriously is that: Business is Business. Whether selling teddy bears, cell phones or photography, the business principles are the same. And they are basic and simple (not easy - simple). Successful photographers aren't necessarily the most skilled. They understand and practice the basic and simple principles of running a photography business. They also don't confuse the quality of their photography with the need to plan, market and operate their photography business.
Don't be confused! You must consistently produce top-notch quality products and photographic services. Constantly improving your skills is critical. So is the learning and consistent practice of business principles. If you don't consistently practice the necessary business principles, budding photographers that do know the difference and practice the principles will get the customers and the business that should be yours. If you fail to practice the principles you will fail at your photography business attempts. Period. You will be another charter member of the 'starving artist' club! There's a reason why they're 'starving!'
Once you do start a picture-taking business, every day that you're in business there's opportunity to grow and prosper, and the chance to stagnate and fail. Your being clear on the difference between photography practices and business practices determine the success of your photography business more than your photographic skills and talents. Be sure to spend as much time developing your photography skills as you do your business (marketing, self-promotion activities, for example) skills and you will find success.
Compliment vs Reality - Tip #2
Most budding photographers have this experience: a good friend, family member or neighbor sees a photograph and 'raves' how good it looks and how 'valuable' it 'should' be! Somewhere in their raving they proclaim, "you should sell that, you'll probably make a lot of money!" Red flag warning! What is given as a compliment of your photograph is instantly translated to your having a "diamond" that you can sell and that will change your 'status' in life. Here's a test: the next time you receive such a 'compliment,' do this: thank them and then ask them how much are they willing to pay you for the photo? I promise you that the same 'expert' that just raved about your valuable artwork will pass on the 'opportunity' to grab up your 'valuable' artistic photo. In the photography business value is determined by other criteria than a compliment or two. Knowing the difference contributes to your success in business.
Develop your knowledge and skill and your confidence as a photographer will dramatically increase. Likewise with business: develop and practice basic business principles and your confidence as a successful professional photographer will dramatically increase. I promise.
Research Builds Confidence - Tip #3
Do your research. Go online and read the available research on the business of photography. Read before you buy. Online research is just a click away. Take your time. Take advantage of free and easily available information online. If you choose to buy something offered, determine what goals you want to accomplish and ask yourself will what you're buying help you to really meet your goals. Avoid the resources that promise and guarantee you that you can make $200 - $300 a day overnight - for obvious reasons. Also, there are no "secrets that the pros don't want you to know!" There is information that you do not know now. But, isn't information that is unknowable or impossible to find out - they're just unknown to you at this time. Do your research. Besides, if they're for sale, how "secret" can they be? Do your research
In the business of photography, it is more profitable to specialize. Specialization (also referred to as your "photography niche") is how your customers will find you. Another development of technology is how customers - those who can afford and are willing to spend money for photography - find the photography that they buy. They look for something specific (in photographer speak that means "photography niche"). Go online and do a search on "photography niche" and take advantage of the information available. Remember, read before you buy; there are no "secrets that the pros don't want you to know;" and great photography does not sell itself. In the world of business, nothing does.
For business purposes, go online and do a search on different business topics that you want more information about. For example, do a search for "photography marketing" or "marketing for photographers" or "amateur photography tips" or "how to sell photos online" or "how to start a photography business" etc. etc. Read before you buy.
Know And Start Where You Are And Be 'Sincere' - Tip #4
Start where you are with the equipment that you have. If you don't have a photography studio don't take on photography jobs that require a studio. Don't be all things to all people - remember, specialize (research "photography niche" - you'll be head and shoulders above the majority of your competition). If you feel that you have to purchase equipment to take on a job - that's a red flag that you're not ready, yet. In successful photography, the profit is in the "photography niche" and your understanding of that simple difference.
Doing your research will prepare you for one of the biggest challenges most photographers have - pricing. The challenge of knowing exactly what to charge stops most of us in our tracks. It shouldn't! Do your research. Search "photography pricing," for example. The information is available and most of it is free. Remember, read before you buy.
In my opinion, there really is no one criteria needed to start a profitable photo business. However, my experience has convinced me that self-confidence is the most significant asset a photographer in business can possess. You develop that self-confidence by knowing what you know and knowing what you don't know - and being crystal clear on the difference. Confidence is gained by knowing the necessary criteria needed and knowing that you possess the knowledge and skills to consistently accomplish tasks in a satisfactory manner.
Research, develop and practice both your photography knowledge and skills as well as your photography business knowledge and skills.
Finally, when vaudevillian, George Burns, was asked what was the secret to his successful career, he responded - "sincerity, be sincere - even if you have to fake it!"
Tip #1
Think about it, the art of taking pictures is getting easier and easier - especially with the advancement of technology. Digital technology has made photography so easy that it appears that everybody and their brothers and their sisters are photographers! Such ease makes photography a very popular attraction and very compelling to start a photo biz.
But, what many budding photographers fail to realize and take seriously is that: Business is Business. Whether selling teddy bears, cell phones or photography, the business principles are the same. And they are basic and simple (not easy - simple). Successful photographers aren't necessarily the most skilled. They understand and practice the basic and simple principles of running a photography business. They also don't confuse the quality of their photography with the need to plan, market and operate their photography business.
Don't be confused! You must consistently produce top-notch quality products and photographic services. Constantly improving your skills is critical. So is the learning and consistent practice of business principles. If you don't consistently practice the necessary business principles, budding photographers that do know the difference and practice the principles will get the customers and the business that should be yours. If you fail to practice the principles you will fail at your photography business attempts. Period. You will be another charter member of the 'starving artist' club! There's a reason why they're 'starving!'
Once you do start a picture-taking business, every day that you're in business there's opportunity to grow and prosper, and the chance to stagnate and fail. Your being clear on the difference between photography practices and business practices determine the success of your photography business more than your photographic skills and talents. Be sure to spend as much time developing your photography skills as you do your business (marketing, self-promotion activities, for example) skills and you will find success.
Compliment vs Reality - Tip #2
Most budding photographers have this experience: a good friend, family member or neighbor sees a photograph and 'raves' how good it looks and how 'valuable' it 'should' be! Somewhere in their raving they proclaim, "you should sell that, you'll probably make a lot of money!" Red flag warning! What is given as a compliment of your photograph is instantly translated to your having a "diamond" that you can sell and that will change your 'status' in life. Here's a test: the next time you receive such a 'compliment,' do this: thank them and then ask them how much are they willing to pay you for the photo? I promise you that the same 'expert' that just raved about your valuable artwork will pass on the 'opportunity' to grab up your 'valuable' artistic photo. In the photography business value is determined by other criteria than a compliment or two. Knowing the difference contributes to your success in business.
Develop your knowledge and skill and your confidence as a photographer will dramatically increase. Likewise with business: develop and practice basic business principles and your confidence as a successful professional photographer will dramatically increase. I promise.
Research Builds Confidence - Tip #3
Do your research. Go online and read the available research on the business of photography. Read before you buy. Online research is just a click away. Take your time. Take advantage of free and easily available information online. If you choose to buy something offered, determine what goals you want to accomplish and ask yourself will what you're buying help you to really meet your goals. Avoid the resources that promise and guarantee you that you can make $200 - $300 a day overnight - for obvious reasons. Also, there are no "secrets that the pros don't want you to know!" There is information that you do not know now. But, isn't information that is unknowable or impossible to find out - they're just unknown to you at this time. Do your research. Besides, if they're for sale, how "secret" can they be? Do your research
In the business of photography, it is more profitable to specialize. Specialization (also referred to as your "photography niche") is how your customers will find you. Another development of technology is how customers - those who can afford and are willing to spend money for photography - find the photography that they buy. They look for something specific (in photographer speak that means "photography niche"). Go online and do a search on "photography niche" and take advantage of the information available. Remember, read before you buy; there are no "secrets that the pros don't want you to know;" and great photography does not sell itself. In the world of business, nothing does.
For business purposes, go online and do a search on different business topics that you want more information about. For example, do a search for "photography marketing" or "marketing for photographers" or "amateur photography tips" or "how to sell photos online" or "how to start a photography business" etc. etc. Read before you buy.
Know And Start Where You Are And Be 'Sincere' - Tip #4
Start where you are with the equipment that you have. If you don't have a photography studio don't take on photography jobs that require a studio. Don't be all things to all people - remember, specialize (research "photography niche" - you'll be head and shoulders above the majority of your competition). If you feel that you have to purchase equipment to take on a job - that's a red flag that you're not ready, yet. In successful photography, the profit is in the "photography niche" and your understanding of that simple difference.
Doing your research will prepare you for one of the biggest challenges most photographers have - pricing. The challenge of knowing exactly what to charge stops most of us in our tracks. It shouldn't! Do your research. Search "photography pricing," for example. The information is available and most of it is free. Remember, read before you buy.
In my opinion, there really is no one criteria needed to start a profitable photo business. However, my experience has convinced me that self-confidence is the most significant asset a photographer in business can possess. You develop that self-confidence by knowing what you know and knowing what you don't know - and being crystal clear on the difference. Confidence is gained by knowing the necessary criteria needed and knowing that you possess the knowledge and skills to consistently accomplish tasks in a satisfactory manner.
Research, develop and practice both your photography knowledge and skills as well as your photography business knowledge and skills.
Finally, when vaudevillian, George Burns, was asked what was the secret to his successful career, he responded - "sincerity, be sincere - even if you have to fake it!"
Jumat, 16 Juni 2017
10 Tips To Tell You How To Start A Photography Business By Finding Your Photography Niche
Sooner or later, most photography enthusiast give some thought to "how to start a photography business." Unfortunately, there are a 'few' challenges that "doom" us to failure. One of the biggest challenges that we bring is our failure to make the distinctions between our love of photography (re: our enjoyment and passion for photography) and the business of photography (understanding buying and spending habits of people that are photography customers).
For example, many of us think that because our photography work is "so good," that we shouldn't have that much trouble selling it. We, sometimes, mistakenly, think that great art and photography "sells itself." Big mistake! Great photography does not sell itself. In the business world, nothing sells itself - nothing! Knowing this is critical to start a photography business.
Our failure to make the distinction between our passion for photography and our desire to be in the photo business is also evident in how we try to tell people about what we do. For example, photography customers don't care what type of equipment we use. They don't care how many mega-pixels we have, nor how much our equipment cost us, nor what brand of camera we use. Photography customers (current and potential) want to know that we can, and will, produce the highest quality photography work for them.
Think about it, the mechanics that repair our cars don't tell us what tools that they use. The chefs in the restaurants that we patronize don't tell us what type of pots, pans or stoves that they use. In those businesses, it is already established what customers want and how best to give it to them. In other words, other businesses do a better job of understanding their 'niche.' In order to start a photography business that is consistently successful and growing, we must be clear on what niche we are offering and how to sell the benefits of our niche to the customers.
Another mistake that we budding photography business owners repeat is failing to "specialize" (know our photography niche) in what we do. As photography enthusiasts, we enjoy shooting any and everything. As photographers, that's just fine. However, when we start a photography business, we, mistakenly, try to be 'all things to all people' - we take every photography job offered us.
One of the obvious problems with this approach is our failure to recognize how it drastically cheapens the value of what we do as skilled photographers, in the eyes of the customers. Mistakenly, we want our customers (current and potential) to know that we can photograph anything - after all, we're very versatile photographers! What the customers actually see is that we're not "versatile photographers," we're just someone with a camera that's available to take pictures when they call us. Serious photography customers (re: those that can afford to spend regularly) want to do business with specialists - photographers that know their photography niche.
Successful wedding photographers are clear on this, as an example of my point. Their 'primary' customer (usually the bride) has dreamed about her wedding day for most of her life. She isn't looking for a vesatile photographer. She wants a "wedding photographer" that can make her 'look' as good, happy and beautiful as she has been in all of her lifelong dreams of 'her day' - her wedding day. There's a special skill to this type of photography service. In fact, this niche has more to do with well developed 'people skills,' in my opinion. Successful wedding photographers that are clear on these nuances are more successful in business.
Do your research.
Inventory Your Photo Collection - Take a look at your photo collections. Determine what it is that you 1.) shoot the most; 2.) shoot consistently well; and 3.) enjoy shooting. Identify your and categorize the photos into various niches, i.e. portraits, sports, glamor, pets, children, landscape, etc.
Research The Photography Markets - Do internet searches using the words "photography niche." Also, use the type of niche that you think your photos fit. For example, "event photography niche," "wedding photography niche," etc. Also, a good source to help identify some of the photo markets is "The Photographer's Market." This is a book that is published annually and claims to provide photo buying contacts and information. Online searches are the most useful, in my opinion. Books by author and photographer, Dan Heller are good places to get a better understanding of the vast world of photography, without all the 'artsy-hype,' in my opinion. He also has a very informative website - DanHeller.com
Identify 'Real' Markets - Find out what type of photography (of your specialties) your customers currently are purchasing. What type of photography is selling? At some point, you'll have to 'balance' the realities of the different niches. There can be some factors that aren't consistent across all photography niches. For example, some niches require longer "workflow" (workflow is the post production process of taking photos) periods and tasks than others. Higher quality portraits normally require photo editing - which is time-consuming. Event photography requires the processing, packaging and delivering (presenting) of photos. True story: I went through my large photo collections and found that I had a very large number of outstandingly beautiful flowers. I can't begin to tell you my disappointment when I found out that there is 'virtually' no market of photos of flowers - it seems that everybody has them already, everybody! Lesson learned - identify 'real' markets.
Ten Tips To Assist You To Identify Your Niche
Identify specialties that fit your style:
Determine if you have the necessary equipment for the niche
Do you have identifiable and specific skills in this niche area - can you articulate them?
Who is your target audience
What type of photography do they purchase the most
Where are they taking their photography business currently - your competition
What will be different about your services
Does where you live support your preferable niche
Is your niche 'stock photography' or 'assignment photography' - do you know the difference
What is the future potential and tendencies of your niche
Fortunately, the internet makes this information just a few clicks away. The information isn't difficult to find and learn. Knowing your niche increases your confidence tremendously. Truly know your niche - and your photography business will follow!
For example, many of us think that because our photography work is "so good," that we shouldn't have that much trouble selling it. We, sometimes, mistakenly, think that great art and photography "sells itself." Big mistake! Great photography does not sell itself. In the business world, nothing sells itself - nothing! Knowing this is critical to start a photography business.
Our failure to make the distinction between our passion for photography and our desire to be in the photo business is also evident in how we try to tell people about what we do. For example, photography customers don't care what type of equipment we use. They don't care how many mega-pixels we have, nor how much our equipment cost us, nor what brand of camera we use. Photography customers (current and potential) want to know that we can, and will, produce the highest quality photography work for them.
Think about it, the mechanics that repair our cars don't tell us what tools that they use. The chefs in the restaurants that we patronize don't tell us what type of pots, pans or stoves that they use. In those businesses, it is already established what customers want and how best to give it to them. In other words, other businesses do a better job of understanding their 'niche.' In order to start a photography business that is consistently successful and growing, we must be clear on what niche we are offering and how to sell the benefits of our niche to the customers.
Another mistake that we budding photography business owners repeat is failing to "specialize" (know our photography niche) in what we do. As photography enthusiasts, we enjoy shooting any and everything. As photographers, that's just fine. However, when we start a photography business, we, mistakenly, try to be 'all things to all people' - we take every photography job offered us.
One of the obvious problems with this approach is our failure to recognize how it drastically cheapens the value of what we do as skilled photographers, in the eyes of the customers. Mistakenly, we want our customers (current and potential) to know that we can photograph anything - after all, we're very versatile photographers! What the customers actually see is that we're not "versatile photographers," we're just someone with a camera that's available to take pictures when they call us. Serious photography customers (re: those that can afford to spend regularly) want to do business with specialists - photographers that know their photography niche.
Successful wedding photographers are clear on this, as an example of my point. Their 'primary' customer (usually the bride) has dreamed about her wedding day for most of her life. She isn't looking for a vesatile photographer. She wants a "wedding photographer" that can make her 'look' as good, happy and beautiful as she has been in all of her lifelong dreams of 'her day' - her wedding day. There's a special skill to this type of photography service. In fact, this niche has more to do with well developed 'people skills,' in my opinion. Successful wedding photographers that are clear on these nuances are more successful in business.
Do your research.
Inventory Your Photo Collection - Take a look at your photo collections. Determine what it is that you 1.) shoot the most; 2.) shoot consistently well; and 3.) enjoy shooting. Identify your and categorize the photos into various niches, i.e. portraits, sports, glamor, pets, children, landscape, etc.
Research The Photography Markets - Do internet searches using the words "photography niche." Also, use the type of niche that you think your photos fit. For example, "event photography niche," "wedding photography niche," etc. Also, a good source to help identify some of the photo markets is "The Photographer's Market." This is a book that is published annually and claims to provide photo buying contacts and information. Online searches are the most useful, in my opinion. Books by author and photographer, Dan Heller are good places to get a better understanding of the vast world of photography, without all the 'artsy-hype,' in my opinion. He also has a very informative website - DanHeller.com
Identify 'Real' Markets - Find out what type of photography (of your specialties) your customers currently are purchasing. What type of photography is selling? At some point, you'll have to 'balance' the realities of the different niches. There can be some factors that aren't consistent across all photography niches. For example, some niches require longer "workflow" (workflow is the post production process of taking photos) periods and tasks than others. Higher quality portraits normally require photo editing - which is time-consuming. Event photography requires the processing, packaging and delivering (presenting) of photos. True story: I went through my large photo collections and found that I had a very large number of outstandingly beautiful flowers. I can't begin to tell you my disappointment when I found out that there is 'virtually' no market of photos of flowers - it seems that everybody has them already, everybody! Lesson learned - identify 'real' markets.
Ten Tips To Assist You To Identify Your Niche
Identify specialties that fit your style:
Determine if you have the necessary equipment for the niche
Do you have identifiable and specific skills in this niche area - can you articulate them?
Who is your target audience
What type of photography do they purchase the most
Where are they taking their photography business currently - your competition
What will be different about your services
Does where you live support your preferable niche
Is your niche 'stock photography' or 'assignment photography' - do you know the difference
What is the future potential and tendencies of your niche
Fortunately, the internet makes this information just a few clicks away. The information isn't difficult to find and learn. Knowing your niche increases your confidence tremendously. Truly know your niche - and your photography business will follow!
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